Companies often list email as one of the most powerful marketing channels. To this date this date the size of the subscriber list is a demonstration of your reach & thought leadership. However your email marketing campaigns are part of holistic approach to educate customers, achieve customer advocacy & funnel optimization. Your marketing email should be complemented by other efforts such as search engine marketing, content creation, social media engagement and behaviour base nurturing
Why Email Marketing
Email has larger reach
If you tend to believe social media has the largest reach you are wrong . The number of email acounts around the world is 4.9 billion and growing . Email is the currency of the web, and anybody who is online has an active email address. So in order to connect with your prospects and customers, there’s no channel with far reaching than email. (source email statistic report)
Email delivers your message
First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook curb the number impressions in the News Feed in an attempt to drive brands towards paid advertising options. Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are stern code and regulations around SPAM laws, so if you’re emailing a prospect or customer, it is because they gave you permission to.
Email drives conversions
And when it comes to conversions, there isn’t a more powerful channel than email. Literaly the average click-through rate of an email campaign is around 4% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.This means you are 8x more likely to get someone to click-through to your website via email than you are from Twitter.
Email has a higher ROI
The email are also compelling marketing channel to drive ROI. The Email marketing output an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38. It attributes to delivering highly personalized and relevant messages. Unlike other channels , email allows you to be hyper-targeted with personalize communications.
Why Our Email Marketing - Perth?
With our industry bench marking practices, Email marketing campaign deliver highly personalised content to achieve highest open rates and actions. You can easily customise the content for each recipient, using our intuitive interface. We do not buy subscriber list, which is very ineffective tactic, but we will practice online & offline strategies to grow your subscriber list. GET Digital email solutions provide you with advance reporting with the important statistics at a glance: who is opening your email and when, what links your subscribers are clicking on, bounces, un-subscriptions and spam-complaint management. We are ready and waiting to deliver, come on board with us now